Castello Brothers – Domain Names For Sale – Premium Domain Names Premium Domain Names For Sale
Soon after they launched in October 2025, we listed a handful of names on GoDaddy’s new Ultra-Premium domain site, DomainNames.com. Since then, many Domainers with Ultra-Premium names have contacted us asking if they should submit their names.
Here is our analysis:
PRO
1) GoDaddy’s reach is incredible. No one comes close. We’ve never received so many inquiries for our names.
2) No other registrar has a site solely dedicated to Ultra-Premium Names. It also has independent promotion, including a newsletter that targets buyers worldwide.
3) Tom McCarthy, one of the hottest brokers in the business, is now Lead Broker for DomainNames.com.
CON
1) GoDaddy’s GoValue appraisal system.
Absolute deal killer for Ultra-Premium Names. Unless they appraise your name as Too High To Estimate, they routinely appraise six and seven-figure names for less than 25K because they will not give a numerical appraisal higher than 25K for any name.
For example, Toddler.com is for sale on DomainNames.com for $1,500,000.
GoDaddy’s GoValue appraisal? $21,242.
Saving.com
DomainNames.com: $1,500,000
GoValue: $24,768
Wanted.com
DomainNames.com: $1,200,000
GoValue: $23,679
Wednesday.com
DomainNames.com: $950,000
GoValue: $23,826
The Public trusts GoDaddy, and when they see an appraisal that low, they believe it, and the gap is simply too far to bridge.
The good news is that GoDaddy informed me they’re revamping their system, and we’ll soon see six-and seven-figure appraisals. Considering their ability to single-handedly influence the Public’s perception of domain name values, this will have a massive impact on the aftermarket. And if you don’t think this will also positively affect four and five-figure names, think again.
2) Two-year exclusive contract. That’s a long time, but DomainNames.com is a work in progress powered by the #1 company in the world, and its potential is already obvious.
VERDICT
If GoDaddy’s GoValue currently appraises your Ultra-Premium Name as Too High To Estimate, I recommend you consider submitting it to DomainNames.com.
However, if they currently appraise your Ultra-Premium Name for less than 25K, wait until their new appraisal system is launched.
David J Castello
